In looking at the media debate between Richard Clark and Robert Cozmo, it is important to take a few things into consideration. First is the time period in which this debate spans. Clarks first article which argued that “media are mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition” was written in 1983, the year I was born. Kozma’s articles rebutting this argument were written in the early 90s. We, as lovers of technology, know how quickly it changes and develops. One thing is true; technology has changed tremendously since the year I was born, a time when cassette tapes were current, and many people still owned record players. Also, as educators, we know that one size never fits all. For these reasons, I agree with Kozma’s outlook on how media impacts learning.
Kozma argues that “learning is an active, constructive, cognitive, and social process,” rather than “a passive response to instructions ‘delivery’.” Therefore choosing the best medium to present information to particular students an absolutely influence learning. Our students come to us with individual abilities and challenges. To assume to presenting information the same way to each child would be effective is simply incorrect. Clark suggests that several options for information delivery will yield the same outcome so “we must always choose the less expensive way to achieve a learning goal”. Again, I feel like this argument is made assuming that everyone learns the same way, which is not a fact. This is why we teach and reteach concepts in the classroom. Some students may be fine learning by reading from a book, but others are successful hearing information, and from my experience, most of them learn best with hands on experience. That is what modern technology introduces. We have resources which allow students to discover information on their own, analyze it and present it in a way that makes sense to them. As teachers, it is our responsibility to find many mediums to help all students discover and understand content.
Resources:
Clark, R. E. (1994). Media Will Never Influence Learning. Educational Technology, Research and Development, 42(2), 21.
Kozma, Robert B. (1994), The Influence of Media on Learning: The Debate Continues, School Library Media Research, Volume 22, Number 4, Summer 1994.

